🔹 Module 2: Website & Landing Page Development
- Planning & Designing with Purpose
- CMS Tools: WordPress, Webflow (Intro)
- UI/UX Principles for Business Websites
- Landing Page Optimization for Conversions
🔹 Module 3: Search Engine Optimization (SEO)
- Keyword Research for Niche Markets (e.g. fintech, real estate)
- On-Page SEO Techniques
- Link Building & Authority Development
- SEO Tools: SEMrush, Ahrefs, Google Search Console
- Local SEO Strategy for GIFT City Businesses
🔹 Module 4: Paid Advertising (PPC)
- Google Ads (Search, Display, Video, Smart Campaigns)
- Campaign Structuring & Targeting
- Budgeting & Bidding Strategies
- Advanced: Performance Max, Remarketing
- LinkedIn Ads for B2B Campaigns
🔹 Module 5: Social Media Marketing (SMM)
- Strategic Platforms: LinkedIn, Instagram, X (Twitter), Facebook
- Paid Campaign Management
- Brand Building Through Content
- Social Media KPIs and Analytics
🔹 Module 6: Content Marketing Strategy
- Planning a Content Calendar
- SEO-Driven Blogging & Thought Leadership
- AI Tools for Content Creation (ChatGPT, Jasper)
- Visual Content with Canva & MidJourney
- LinkedIn Personal Branding for Professionals
🔹 Module 7: Email Marketing & Automation
- Email Campaign Creation
- Lead Generation Funnels
- Tools: Mailchimp, ConvertKit, Sendinblue
- Automation Strategies for SaaS and Consulting
🔹 Module 8: Analytics & Data-Driven Marketing
- Google Analytics 4 (GA4) Mastery
- Campaign Tracking with UTM Parameters
- Attribution Models
- Reporting Dashboards using Looker Studio (Data Studio)
🔹 Module 9: Affiliate & Influencer Marketing
- Affiliate Business Models
- Setting up Affiliate Systems for Startups
- Local & Micro-Influencer Strategy
- ROI Measurement
🔹 Module 10: Online Reputation Management (ORM)
- Review Strategy for High-Value Services
- Monitoring Tools
- Crisis Management in a Digital Age
- Legal Aspects of Digital Branding
🔹 Module 11: Advanced Tools & AI in Digital Marketing
- Using ChatGPT for Copy & Strategy
- Automation Tools: Zapier, Make, Buffer
- AI-Powered Ad Creation & Targeting
- Martech Stack for Startups
🔹 Module 12: Freelancing, Consulting & Entrepreneurship
- Starting a Digital Marketing Agency
- Freelancing Platforms: Upwork, Fiverr, Toptal
- Proposal Writing & Pricing Strategies
- Building a Portfolio & Personal Brand