📘 Course Curriculum (12-Week Program)
Module 1: Introduction to Digital Marketing
- What is digital marketing?
- Digital vs traditional marketing
- Scope & career opportunities
Module 2: Website Planning & WordPress
- Domain, hosting & CMS
- Creating your own website/blog
- Hands-on WordPress training
Module 3: Search Engine Optimization (SEO)
- On-page & off-page SEO
- Technical SEO
- Keyword research & tools (Google Search Console, SEMrush)
Module 4: Google Ads (PPC)
- Google Ads setup
- Search, Display, Video, App campaigns
- Conversion tracking & analytics
Module 5: Social Media Marketing
- Facebook, Instagram, LinkedIn & Twitter Ads
- Organic vs Paid strategies
- Content planning & audience targeting
Module 6: Email Marketing
- Campaign creation
- Email automation tools (Mailchimp, Sendinblue)
- Lead nurturing funnels
Module 7: Content Marketing
- Blogging & storytelling
- Copywriting techniques
- Creating viral content
Module 8: YouTube & Video Marketing
- YouTube SEO
- Video scripting & editing basics
- Running YouTube ads
Module 9: Analytics & Conversion Tracking
- Google Analytics
- Heatmaps & user behavior
- Funnel tracking & reporting
Module 10: Freelancing & Career Building
- How to get freelance projects
- Building a digital portfolio
- Job interview & placement guidance
🛠 Tools You’ll Master
- Google Ads & Analytics
- WordPress & Elementor
- SEMrush / Ahrefs
- Canva & ChatGPT
- Mailchimp / HubSpot
- Meta Business Suite
- Yoast SEO & more
🧾 Course Details
- Duration: 3 Months
- Mode: Offline (Satellite, Ahmedabad)
- Timings: Weekday & Weekend Batches
- Fees: Starting from ₹25,000 (EMI options available)
- Includes: Internship Certificate + Project Portfolio + 10+ Global Certifications
🎁 Bonus Add-ons
- Resume Building Workshop
- Personal Branding on LinkedIn
- Free access to premium tools (worth ₹15,000)
- Lifetime access to LMS & recorded sessions